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Select an industry that you are familiar with or that you work in. Address the following questions within the context of that industry: 1.

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Select an industry that you are familiar with or that you work in. Address the following questions within the context of that industry: 1. Classify firms in that industry according to the four roles discussed in the text: leader, challenger, follower, and niche player. Justify your answer with market share, revenue, or profitability data. 2. How would you classify the nature of the competitor forces that prevail in that industry? Provide examples to support your answer.

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Lets take the smartphone industry as an example 1 Classification of firms Leader Companies like Apple and Samsung typically dominate the market in terms of market share revenue and profitability They ... blur-text-image

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