Select any multinational company (specializing in Hospitality/Aviation-Airline/Events/Tour Packaging) and cover Marketing Communications areas/sections as follows:

A. Based on Role of Communications, Communication Strategy and Marketing Channels:

1. Explain in detail with examples selected company's total marketing communication programs that specifically includes communication mix to achieve promotion and marketing objectives.

2. Explain in detail company's marketing communication platform to overcome intangibility integrating customer involvement in production and helping customer to evaluate product offerings.

3. Explain in detail company's communication strategy that accurately accomplishes the goals consistent with the target market.

4. Explain in detail company's integrated messages through marketing channels that tangibilize the service element and generate a positive return on their investment.

5. Explain in detail company's effective and efficient application of Promotional Design Principle of Contrast in Print and Digital Media platform.

6. Explain in detail company's effective and efficient application of Promotional Design Principle of Repetition in Print and Digital Media platform.