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Select Audio Inc. sells electronic equipment. Management decided early in the year to reduce the price of the speakers in order to increase sales volume.
Select Audio Inc. sells electronic equipment. Management decided early in the year to reduce the price of the speakers in order to increase sales volume. As a result, for the year ended December 31, the sales increased by $31,875 from the planned level of $1,048,125. The following information is available from the accounting records for the year ended December 3
Category | Actual | Planned | Increase (Decrease) |
Sales | $1,100,000 | $1,050,500 | $49,500 |
Number of units sold | 38,000 | 32,250 | 5,750 |
Sales price | 30.00 | 32.00 | (2.00) |
Variable cost per unit | 12.00 | 12.00 | 0 |
- Analyze the sales quantity and price factors. If you were a manager would you say that the companys performance has improved? Why or why not?
- Did the price decrease generate sufficient volume to result in a net increase in contribution margin if the actual variable cost per unit was $10, as planned?
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