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Select four concepts from our text that you intend to implement in your own business/life concepts (Two from chapters 1-8 and two from chapters 9-16),

  1. Select four concepts from our text that you intend to implement in your own business/life concepts (Two from chapters 1-8 and two from chapters 9-16), including page numbers, and why you think they are important to marketing a product/service.
  2. How do you intend to apply/implement them in your personal/business life?

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Principles of Marketing

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