Question
Select one brand. While it does not matter which brand you pick, please only focus on that brand in one country.. After you select your
Select one brand. While it does not matter which brand you pick, please only focus on that brand in one country.. After you select your brand, you will identify a managerial problem. This should be done with research and should NOT be your opinion. Following this, you will formulate your research questions. You should have at least two research objectives and questions that you will explore. Following this, you will develop a literature review that will uncover the key variables that you will study.. You MUST have at least one moderator or mediator, one dependent variable and two independent variables. You may have more if you wish. Following this, you will develop the theoretical framework and hypotheses. Next, you will write a research methods section, highlighting your select philosophy, research method and data collection techniques. You will also need to uncover your sample size and sampling technique. Next, you will need to develop a survey. It is paramount that this survey is based on past literature. Data collection will take place and the data will be analysed and conclusion drawn. you should have between 50 and 100 responses. You are free to use student surveys, ask friends or family. The analysis and successful use of SPSS and data analysis techniques is important. Your conclusions are also important. You MUST have in-text citations. References are not included in the word count. At least 50 participants must be used in your survey. Please use SPSS to analyse your data. You are free to report your data in tables and charts, but DO NOT copy and paste them from the SPSS output file. please The company we choose is NETFLIX and Final Project will be 5,000 words and include at least 15 references and citations.
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