Question
Select one of the following Service Brands (see highlighted brands below) and MAKE a positioning statement for the brand using the format discussed in the
Select one of the following Service Brands (see highlighted brands below) and MAKE a positioning statement for the brand using the format discussed in the How to MAKE a Positioning Statement document. Select only one from below: Subway Sandwiches, Pizza Pizza, Marriott Hotels, Tim Hortons, Netlix, Uber Eats, Sandals All Inclusive, Resorts, TikTok, Instagram, McDonalds. ) Primary Target Market (the focus)
B) Definition of the market you play or compete in
C) Unique Brand Promise (emotional or rational benefit) that makes it unique / special
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