Select one of the following : Whole Foods or Nestle. Research and analyze based on their current situation.

Refer to investor relations for the best information from the company web sites (https://wholefoods.coop/annual-reports/ or.,https://www.wholefoodsmarket.com/company-info orhttps://www.nestle.com/investors ).

Use complete sentences and possibly subheadings, Cite sources of information (parentheses with source following any information from that source - not just for direct quotes). Add references used, add at least three quality references in addition to the company's web site and 10-K report (more will likely improve grade). Wikipedia is not good to use. In addition sources that don't have an author and date are also not good. - unless it is a reputable site that maintains company financials, etc. These are public companies with a lot of information available. The best information on their web sites is usually under Investor Relations (often in small print at bottom of the home page). A 10-K (or annual) report is also a great resource. For external analysis, search articles about the industry or other trends that could affect company. Use information directly from a web site, only if it's a direct quote and have quotation marks and proper citation - not many direct quotes)

What products/services are offered by the company (i.e., description of the product mix and main benefits offered to customers)? Profile the target markets for these products (different products may target different segments; some products target multiple market segments). Include something about the brand(s) used by the company and how they position their brands (i.e., brand image). External Situation Analysis Who are the main competitors and possible substitute competitors? What are some important competitive issues or conditions to consider in this industry? What current trends in the marketing environment might have an effect (positive or negative) on this company? Consider all areas of the macroenvironment (e.g., political, culture, social, technology, economic, demographics, natural environment). Marketing Mix Discuss the other parts of the marketing mix for the company (i.e., what kind of promotion they use, how/where the products are distributed, and what kind of pricing approach they use). Note: The discussion regarding the "product" is already in the first part of the outline. What is this company doing to be more responsible regarding the protection or conservation of the natural environment? (Both of these company web sites have sections on this! For Danone, refer to Sustainability section under About Us. For Sprouts, look under https://about.sprouts.com/sustainability/.)