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Select one real or hypothetical case study from the reputable source that illustrates ethical challenges faced by businesses engaged in international marketingAnalyze the chosen case
Select one real or hypothetical case study from the reputable source that illustrates ethical challenges faced by businesses engaged in international marketingAnalyze the chosen case with a focus on ethical considerations, cultural factors and potential solutions. Assignment Components: Case Overview points: Provide a brief summary of the chosen case, highlighting key ethical dilemmas faced by the company in its international marketing activities. Include relevant details such as the countries involved, the nature of the industry, and the impact of the ethical issues on stakeholders. Cultural Analysis points : Investigate how cultural factors influenced the ethical dilemma. Consider cultural norms, values and practices that may have contributed to the situation. Discuss any cultural misunderstandings or challenges that the company faced in the international context.
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