Select the four parties below that directly benefit from the contract production of food commodities due to the guarantee of a specific price payment for the product.

• producers
• transporters
• processors
• bankers
• workers
• stockbrokers
• landlords

In a pull marketing strategy, the brand is usually highly developed through advertising, so customers know the product.

• True
• False

Which option identifies the product development phase represented in the following scenario?

Alana attends a development meeting and brings a spreadsheet of necessary resources and potential vendors to use for production.

• idea screening
• idea generation
• market testing
• concept testing

Explain the significance of brainstorming to the product development process.

Explain the difference between push marketing campaigns and pull marketing campaigns, using examples of each.

Select the factorsthat, according to research, determine the snack food eaten by consumers.

• ease
• simplicity
• hunger
• price
• diet
• mood
• taste