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Select the most appropriate target Traveler Segment and Marketing Mix Element based on the marketing actions below. 1 Offer low weekly rates on family -
Select the most appropriate target Traveler Segment and Marketing Mix Element based on the marketing actions below.
Offer low weekly rates on familysized vehicles
Offer the Mercedes Class and other similar luxury cars to travelers who wish to convey their success to potential clients Click to select
Offer free car seats with the weeklong rental of an SUV or minivan
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Ensure that locations near popular amusement park destinations are well stocked with familysized vehicles
Charge a premium priceabout twice that for standard midsized vehiclesfor rental of extravagant automobiles
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Create a Gold Club program wherein membership is earned after annual rentals with rewards offered to the heaviest users, including complimentary upgrades
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