• Select two marketing channels that your company uses to distribute and sell products or services. How would you add value to the products/services in these marketing channels?
• Does your company/business use International Marketing Channels? If yes, describe them and their advantages and disadvantages.If they don't, should they and what would be gained?
• Describe your company's value chain. Why is supply chain important within your company?What benefit does it serve?
• Differentiate between the demand side and supply side of marketing for your chosen company/business.

The Coca Cola Company