SELECT YES OR NO PLEASE!!!!******

What is your assessment of the ways in which Chipotle responded to the food poisoning incidents in some of its restaurants?

Select yes for those statements that are accurate and choose no for those that are not.

a. Chipotle management went to considerable lengths to try to correct the causes of the food poisoning problems at several of its restaurants and to institute more rigorous food safety practices.

(Click to select) Yes No

b. Chipotle launched a massive internal effort review of the companys food preparation and food safety procedures.

(Click to select) Yes No

c. In February 2016, Chipotle shut all of its restaurants for a period of four hours to conduct food safety training for all store employees.

(Click to select) Yes No

d. Chipotle executives did not fully cooperate with state and federal health officials during their investigations.

(Click to select) Yes No

e. Chipotle refused to implement additional safety procedures.

(Click to select) Yes No

f. Chipotle conducted additional deep cleaning and sanitization in all of its closed restaurants (and confirmed that the company would be conducting deep cleaning and sanitization additionally in all restaurants nationwide).

(Click to select) Yes No

g. In order to draw customers back, Chipotle conducted mass mail-outs of coupons offering a free burrito, burrito salad, or order of tacos as part of its marketing program for the first half of 2016.

(Click to select) Yes No

h. Chipotle management refused to have all restaurants inspected once the FDA confirmed that no food was identified as causing the outbreak.

(Click to select) Yes No

Do you agree with Steve Ells decision to relinquish his position as CEO? Do you approve of the choice of Brian Nicol to become Chipotles new CEO? Are you surprised by the choice of Brian Nicol?

Select yes for those statements that are accurate and choose no for those that are not.

a. One concern/criticism that may prove to be valid is whether Nicol will stick with Chipotles Food with Integrity commitment and Steve Ells long-standing preference for a limited menu selection and healthy, taste good food.

(Click to select) Yes No

b. A second concern about Nicol is whether he will continue to focus on innovations that highlight carefully selected ingredients, healthy/nutritious prepared-to-order menu selections, and continued commitment to sourcing, preparing, and serving only the very best ingredients for its new menu offerings.

(Click to select) Yes No

c. Nicol has made it clear that he plans to turn Chipotles menu in a direction that offers greater variety but that involves ingredients/preparation methods more closely akin to the fast-food offerings.

(Click to select) Yes No

d. Steve Ells stepped down to allow Nicol the liberty to implement a new and innovative menu to compete with similar restaurants such as Taco Bell, Moes Southwest, and Qdoba.

(Click to select) Yes No

Select yes for any core competencies below that you believe Chipotle has developed and no for those that do not apply.

a. Skills in designing and executing a quick-service menu

(Click to select) Yes No

b. A menu offering that competes closely with Taco Bell.

(Click to select) Yes No

c. Skills and capabilities in creating a restaurant layout and serving line design that makes the food-ordering and dish-creation process time-efficient.

(Click to select) Yes No

d. Skills in designing a quick-service menu that both appeals to customers and promotes operational efficiency.

(Click to select) Yes No

e. A broad menu offering numerous choices and a variety of different dishes.

(Click to select) Yes No

f. Unique skills in creating TV and radio ads that draw growing numbers of people to eat at Chipotle Mexican Grill locations.

(Click to select) Yes No

g. Capabilities in creating unusual recipes for unique and flavorful Mexican dishes.

(Click to select) Yes No

h. Chipotles line design enables a high rate of customer throughputcustomers get their customized orders quickly.

(Click to select) Yes No

What does a SWOT analysis of Chipotle Mexican Grill reveal about the overall attractiveness of its situation?

4a. Which of the following accurately characterizes Chipotles resource strengths and competitive capabilities?

Select yes for those strengths and capabilities below that are accurate and select no for those that are not.

a. A strength for Chipotle includes a limited menu that can be prepared efficiently.

(Click to select) Yes No

b. The companys supply chain management practices, approaches to quality assurance, and commitment to food with integrity are a strength of the company.

(Click to select) Yes No

c. Menu selections that enable customers to customize their dishes (thus resulting in menu variety despite the limited number of menu selections).

(Click to select) Yes No

d. The low prices for the natural and organic ingredients that Chipotle uses in its recipes enable Chipotle to offer a reduced menu price.

(Click to select) Yes No

e. Proven capabilities in serving customer orders quickly.

(Click to select) Yes No

f. Proven capabilities in operating Chipotle restaurants very efficiently/cost-effectively.

(Click to select) Yes No

g. Chipotle is a strong contender with no strong competition.

(Click to select) Yes No

h. Growing brand name awareness and brand name reputation domestically and internationally.

(Click to select) Yes No

i. The financial strength to fund the companys growth and expansion without burdening the companys balance sheet unduly with debt.

(Click to select) Yes No

j. Strong comparable restaurant sales increases, which translated into rising average annual sales revenues at restaurants open at least 12 full calendar months.

(Click to select) Yes No

4b. Which of the following accurately characterize Chipotle Mexican Grills resource weaknesses?

Select yes for those weaknesses below that are accurate and select no for those that are not.

a. Customer dissatisfaction with inefficient service.

(Click to select) Yes No

b. A less well-known (or well-established) brand name and fewer locations than Taco Bell.

(Click to select) Yes No

c. Insufficient financial resources to fund continued rapid growth.

(Click to select) Yes No

d. The overhang of the companys widely-publicized food poisoning incidents that began in Fall 2015.

(Click to select) Yes No

e. Its limited menu selections.

(Click to select) Yes No

f. Its track record of poor management at restaurant locations.

(Click to select) Yes No

4e. Considering all four SWOT lists, which of the following accurately characterize the attractiveness of Chipotles overall situation?

OUT OF THE FIVE ANSWERS LIST WHICH ONES ARE CORRECT!!******

Select all the answers that apply from the options provided.

Check All That Apply

• The company seems to have adequate market opportunities to continue expanding the number of Chipotle locations in the U.S. and internationally for some number of years.

  The company seems to have adequate market opportunities to continue expanding the number of Chipotle locations in the U.S. and internationally for some number of years.

• Chipotles overall situation and future business prospects are deteriorating, owing to the E. Coli disaster and recent appearance of other external threats.

  Chipotles overall situation and future business prospects are deteriorating, owing to the E. Coli disaster and recent appearance of other external threats.

• Even if CMG can get past its food poisoning incident, it will be very difficult to expand in the U.S. and internationally.

  Even if CMG can get past its food poisoning incident, it will be very difficult to expand in the U.S. and internationally.

• Except for the big hit which Chipotle has taken with respect to its reputation and overall dining appeal, the external threats to Chipotles business prospects relate mainly to how long it will take for customer traffic at Chipotle to recover and how well consumers will respond to Chipotles new menu offerings, its Rewards program, and its digital ordering and payment initiatives

  Except for the big hit which Chipotle has taken with respect to its reputation and overall dining appeal, the external threats to Chipotles business prospects relate mainly to how long it will take for customer traffic at Chipotle to recover and how well consumers will respond to Chipotles new menu offerings, its Rewards program, and its digital ordering and payment initiatives

• CMGs overall situation is significantly weaker than it used to be and that its future prospects are less certain. It remains to be seen whether and to what degree Brian Nicol can rejuvenate Chipotles future prospects.

What are the primary and secondary components of Chipotles value chain?

Select Primary for the primary value chain components and Secondary for the value chain components below that are part of Chipotles value chain.******** READ THIS!!!!

a. Hiring and training employees for the companys restaurants

(Click to select) Primary Secondary

b. Supply chain management

(Click to select) Primary Secondary

c. Marketing and brand name building

(Click to select) Primary Secondary

d. Developing capable managers to run Chipotles growing number of restaurants

(Click to select) Primary Secondary

e. Designing, locating, and opening new restaurants

(Click to select) Primary Secondary

f. Operating the companys network of restaurants

(Click to select) Primary Secondary

g. Menu development, recipe creation, and recipe testing

(Click to select) Primary Secondary

h. Financial activities especially financing the companys rapid growth

(Click to select) Primary Secondary

i. Quality and food safety

(Click to select) Primary Secondary

Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that Chipotle Mexican Grill is employing?

Select the best response(s) from the options provided.

Check All That Apply

• Focused differentiation

• Best-cost provider

• Focused low-cost

• Low-cost provider