Seller's Manual

Instructions

Imagine that you have just been hired as a sales manager for a company and the first project you are asked to do is to develop a salesperson's manual. Although these manuals include a wealth of information, for this exercise, you will only create expectations for the following areas: Salesperson figure: the sales manual makes it clear what are the main objectives, roles, responsibilities and necessary skills that the organization expects from a salesperson.

After-sales service: at this point, the task of after-sales service and customer service is specified, and its relationship with the sales process and the salesperson.

Selling skills: finally, this point includes some corporate indications about the skills that the salesperson should deploy and how to deploy them (negotiation, sales techniques and customer relations, closing sales, prospecting, crisis management, rebutting objections, effective presentations, time management, etc.).

Provide a minimum of 2 pages. Must include at least 2 academic sources, formatted and cited according to current APA guidelines.