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When a firm uses a single set of brand elements for all products, it is known as a q , Endorsed brands architecture Sub -
When a firm uses a single set of brand elements for all products, it is known as a
Endorsed brands architecture
Subbrands architecture
Branded house architecture
House of brands architecture
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Facilities Planning
Authors: James A. Tompkins, John A. White, Yavuz A. Bozer, J. M. A. Tanchoco
4th Edition
0470444045, 978-0470444047
