Selling may sound like a simple task, but it is far more involved than most people think. Express the intricacies of selling while explaining the purpose, principles, and importance of selling with a specific focus on personal selling.

What motivates customers to make a purchase? Differentiate between the types of customer buying motives. What factors and motivational theories impact buying behavior? As a salesperson, how can you capitalize on these motivations? What strategies can be used to not only close a sale but also to build and maintain clientele? Explain and provide specific examples.

Imagine that you own a small corner store that offers a variety of basic household, beauty, and pantry items. Why would using the right merchandising blend be important to the success of your business? What techniques would you use and why? What three major types of sales promotions could you combine with your merchandising strategies and what unique benefits would each offer?

If you were the head manager at a recruiting firm where the majority of your employees operate on commission, what kind of ethical standards would you put into action? List, describe, and explain several ethical standards that you would enforce for your employees and explain why. Explain business ethics in product/service management.

As a customer, what is your ideal buying environment? Describe your ideal buying environment and analyze the importance of communication and listening in this positive buying climate. What is the role of customer service as a component of selling relationships?