Sephora Operations & Supply Chain Management

Sephora's effectiveness is questionable in some areas. The company has high employee turnover and missed opportunities to grow.

The employees of Sephorahave towork overtime on a regular basis,but they are not compensated or rewarded well.

They do not have agood benefits program. The management teamdoes not have a clear plan for its employees' growth, and most of thejobs are repetitive and require more effort than they should.

The company's supply chain is efficient; it was able to increase its market share during the pandemic.

One reason for its success was that it had built flexibility in its distribution: four warehouses dispersed throughout the United States (in Maryland, Mississippi, Nevada, and Utah) allow stores in most zip codes to receive deliveries within two days and help ensure sufficient coverage.

The system is also responsive because inventory management builds inventory based on forecasts to maximize profits and prevent stockouts.

In 2002 Sephora outsourced its data center to transform its online platform, Sephora.com. This helped the company upgrade its current system to the latest technology and increase customer satisfaction.

What are the pros and cons? Recommendation?