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Sequential price off coupons may be effective in ______. Group of answer choices deflecting competition trade promotion POP displays new product trials allowances
Sequential price off coupons may be effective in ______. Group of answer choices deflecting competition trade promotion POP displays new product trials allowances
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
