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Serial Problem Business Solutions LO P3 Santana Rey expects second quarter 2018 sales of her new line of computer furniture to be the same as
Serial Problem Business Solutions LO P3 Santana Rey expects second quarter 2018 sales of her new line of computer furniture to be the same as the first quarter's sales (reported below) without any changes in strategy. Monthly sales averaged 44 desk units (sales price of $1,320) and 27 chairs (sales price of $570). BUSINESS SOLUTIONS-Computer Furniture Segment Segment Income Statement For Quarter Ended March 31, 2018 Sales $220, 410 Cost of goods sold 166, 260 Gross profit 54,150 Expenses Sales commissions (10%) 22,041 Advertising expenses 11,100 Other fixed expenses 20, 100 Total expenses 53,241 Net income $ 909 * Reflects revenue and expense activity only related to the computer furniture segment. Revenue: (132 desks * $1,320) + (81 chairs * $570) = $174,240 + $46,170 = $220,410 Cost of goods sold: (132 desks x $820) + (81 chairs $320) + $32,100 = $166,260 Santana Rey believes that sales will increase each month for the next three months (April, 52 desks, 39 chairs; May, 56 desks, 42 chairs; June, 60 desks, 45 chalrs) if selling prices are reduced to $1,230 for desks and $520 for chairs, and advertising expenses are Increased by 10% and remain at that level for all three months. The products' variable cost will remain at $820 for desks and $320 for chairs. The sales staff will continue to earn a 10% commission, the fixed manufacturing costs per month will remain at $10,700 and other fixed expenses will remain at $6,700 per month. Required: 1. Prepare budgeted Income statements for the computer furniture segment for each of the months of April, May, and June that show the expected results from Implementing the proposed changes. Use a three-column format, with one column for each month. BUSINESS SOLUTIONSCOMPUTER FURNITURE SEGMENT Budgeted Income Statements For Months of April, May, and June April May June Expenses Sales commissions Advertising Other fixed expenses Total expenses Net income (loss) 2. Recommend whether Santana Rey should Implement the proposed changes. Should not Implement the proposed changes Should Implement the proposed changes
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