Service Characteristics of Hospitality and Tourism Marketing

1. Instructions: Recall a tourism and hospitality business enterprise you have experienced. In one-page report narrate your experience about the service culture you have shared.

2. Mentioned are example characteristics of service marketing; analyze and identify what attributes of service marketing are being shown and explain why you think those mentioned below are intangibility, variability, inseparability, and perishability kind of service marketing. Explain.