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Service providers must address the more complex paradigms. That is, in addition to the 4 Ps-product, price, promotion, and place-services demand three additional Ps: presentation,
Service providers must address the more complex paradigms. That is, in addition to the 4 Ps-product, price, promotion, and place-services demand three additional Ps: presentation, personnel, and proce 
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Equity Asset Valuation
Authors: Jerald E. Pinto, Elaine Henry, Thomas R. Robinson, John D. Stowe, Abby Cohen
2nd Edition
978-0470571439
