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Service providers must address the more complex paradigms. That is, in addition to the 4 Ps-product, price, promotion, and place-services demand three additional Ps: presentation,
Service providers must address the more complex paradigms. That is, in addition to the 4 Ps-product, price, promotion, and place-services demand three additional Ps: presentation, personnel, and proce 
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Fundamentals of Management
Authors: Stephen P. Robbins, David A. DeCenzo
8th Canadian edition
133856747, 978-0133856743, 978-0134283593
