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set of customers from a population of 2 0 , 0 0 0 , the response rate was 5 % . You build a data

set of customers from a population of

20, 000,

the response rate was

5 % .

You build a data mining model to target "most likely to respond" customers. Your model is expected to obtain a response rate of

7 %

from a selected set of

1400

respondents.

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