Setting Strategic Directions, Growth

$50$

Strategies

points

References

Knowing where the organization is at the present time enables managers to set a direction for the firm and allocate res in that direction. Two techniques to aid managers with these decisions are $(1)$ business portfolio analysis, and $(2)$ divers strategies. In this exercise, we will focus on business portfolio analysis.

The Boston Consulting Group $($BCG$),$ a nationally known management consulting firm, developed business p$$rtfolio an technique that managers use to quantify performance measures and growth targets to analyze their firms' strategic bus $($SBUs$)$ as though they were a collection of separate investments. The purpose of the tool is to determine the appeal of offering and then determine the amount of cash each should receive. This activity is important because roughly $75$ per largest U$.$S$.$ firms have used this analytical tool. The goal of this activity is to perform a simple business portfolio analysi

Roll over each hypothetical product to read about the hypothetical company and its product's sales. Then, place each product under the correct name in the quadrant of the growth$-$share matrix.