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Several years ago, Delta Airlines purchased a key rival/competitor (i.e., Northwest Airlines). This is an example of: Question 32Answer a. Horizontal integration b. Backward vertical

Several years ago, Delta Airlines purchased a key rival/competitor (i.e., Northwest Airlines). This is an example of: Question 32Answer a. Horizontal integration b. Backward vertical integration c. Forward vertical integration d. Market penetration e. Related diversification

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