share, fierce competition, etc. Assume you are a management consultant who has been approached by a chief executive officer of the chosen organisation/company to propose the strategy development that will help to address the current situation in the organisation. TASK Every business in any industry needs business strategies as they help businesses to achieve their goals and objectives. A well-outlined business strategy contributes to the business success. Business strategies are also known to provide the expected results for businesses operating in the uncertain and rapidly changing environment. Choose any long-established organisation/company of your choice that you feel needs a drastic change. The chosen company must be experiencing challenges in the market/industry it serves such as the dropping market