Share your analysis of the data below. Which channel would you focus your marketing budget on and why?*

Each row in the table represent an order from our website Customer type Definition 1st time customer 1st order from Blood Repeat Customer Have bought from Blood > 1 time Churned customer Have not bought from Blood after 6 months Packs of pads bought Discount code that Channel (where did in an order from our Customer type customer used customers come website from Churned customer 50% discount Collab brand Repeat Customer Social organic 1st time customer 10% discount Email 7 1st time customer Influencer Churned customer 50% discount Collab brand Repeat Customer 50% discount Email Repeat Customer Social organic 1st time customer Social organic 1st time customer Influencer Churned customer 50% discount Collab brand 1st time customer 10% discount Email Churned customer Social organic - NO WOA W - W - - - WOAO- 1st time customer Influencer Churned customer 50% discount Collab brand 1st time customer Social organic Repeat Customer 10% discount Email 1st time customer 10% discount Email 1st time customer Influencer 1st time customer Influencer Repeat Customer 10% discount Email Churned customer 50% discount Collab brand