Shared services such as AirBnB and Uber are burgeoning in many modern economies. These online services offer consumers advantages, with their focus on C2C service provision and cocreation. Investigate one of these shared services in the context of Service Management and Marketing or oneof the important aspects in the course.Particularly, the project could address the following possible research questions: how shared services are cocreated? Why customer s engage in the cocreation of shared services? Which are the possible issues/problems hindering cocreation?