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Shatta Wale is a brand ambassador for Infinix Hot 10 mobile phone in Ghana. Discuss the impact of such celebrity endorsement on that brand. (10
Shatta Wale is a brand ambassador for Infinix Hot 10 mobile phone in Ghana. Discuss the impact of such celebrity endorsement on that brand. (10 Marks) b) Apart from the example above, outline five (5) celebrity endorsements with their respective brands. (10 Marks) c) Explain criteria for selecting brand ambassadors
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
