She+Geeks Out, the Massachusetts-based company that consults to other organizations in order to abolish inequity at work, has opted to become a Certified B Corporation, where they voluntarily assess and report on their impact on workers, the natural environment and the communities in which they work. Using that information, answer the questions below:

a) Which organizational category in the continuum below do you think this decision puts them in? Why do you think that?

b) From a business mindset, what do you think would be the benefit to spending money they dont have to spend on this in order to earn the B Corporation certification?

c) How do you think this decision would impact the consumers mindset when assessing whether or not to hire them as consultants?

Sustainability Social Sustainability Equilibrium Economic Sustainability \begin{tabular}{|c|c|c|} \hline Traditional & \begin{tabular}{c} Nonprofit with \\ Income- \\ Generating \\ Activities \end{tabular} & \begin{tabular}{c} Social \\ Enterprise \end{tabular} \\ \hline \end{tabular} Purpose: Social Value Creation \begin{tabular}{|c|c|c|} \hline \begin{tabular}{c} Socially \\ Responsible \\ Business \end{tabular} & \begin{tabular}{c} Corporation \\ Practicing \\ Social \\ Responsibility \end{tabular} & \begin{tabular}{l} Traditional \\ For-Profit \end{tabular} \\ \hline \end{tabular} Purpose: Economic Value Creation Sustainability Strategy: Sustainability Strategy: Commercial methods "Doing well by doing good." support social programs