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Shoppers Drug Mart ( SDM ) pioneered customer relationship management with the launch of their Optimum card. The Optimum card is an excellent example of:

Shoppers Drug Mart

(

SDM

)

pioneered customer relationship management with the launch of their Optimum card. The Optimum card is an excellent example of:

Multiple Choice

partnership marketing.

strategic alliance.

marketing regulations

content marketing.

loyalty program.

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