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Short market research plan for the product, Product is: A device for tracking teen drivers.. Define the business problem. Convert that business problem to a

Short market research plan for the product, Product is: A device for tracking teen drivers..

  • Define the business problem.
  • Convert that business problem to a research question
  • Determine segment and sampling technique
  • Select which type of research will work best for our question
  • Analyzing our results
  • Reporting our results

1. TWO business problems might have with your project.

2. Next, business problems to research questions. What are specifically trying to learn as a result of research project?

3. customers to target for research and the sampling technique to be use. clear how will use it and why chose it.

4. Describe what types of research techniques will use. ONE secondary source and how will use it and why chose it. ONE primary research technique and describe how, and why, will use it.

5. One paragraph memo describing how to plan to report finding. how can make report accurate yet easy to understand?

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