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Should Best Buy keep its permanent price matching policy or abandon it in favor of another approach? Looking at the approaches of other brick and
- Should Best Buy keep its permanent price matching policy or abandon it in favor of another approach?
- Looking at the approaches of other brick and mortal retailers to combat showrooming, could Best Buy be better off by doing something differently?
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
