Question
Should the prices of products or services reflect the value consumers are willing to pay or should prices reflect only the cost of making a
Should the prices of products or services reflect the value consumers are willing to pay or should prices reflect only the cost of making a product or delivering a service? Explain?
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
