Signorelli has walked you through the ideas and practices that go into creating assigned and associative meanings for products. At times, people in marketing/branding have been looked upon as shysters. This is because some believe that those selling/marketing will say or do just about anything in order to move product. Do you believe that marketers create an image/brand for a product that is not truly reflective of the substance of the brand? This is a yes or not question and it needs an explanation as to why yes or not?