Simon Companys year-end balance sheets follow.

	At December 31			2015			2014			2013
	Assets
	Cash		$	31,800		$	35,625		$	37,800
	Accounts receivable, net			89,500			62,500			50,200
	Merchandise Inventory			112,500			82,500			54,000
	Prepaid expenses			10,700			9,375			5,000
	Plant assets, net			278,500			255,000			230,500
	Total assets		$	523,000		$	445,000		$	377,500
	Liabilities and Equity
	Accounts payable		$	129,900		$	75,250		$	51,250
	Long-term notes payable secured by mortgages on plant assets			98,500			101,500			83,500
	Common stock, $10 par value			163,500			163,500			163,500
	Retained earnings			131,100			104,750			79,250
	Total liabilities and equity		$	523,000		$	445,000		$	377,500

The companys income statements for the years ended December 31, 2015 and 2014, follow.

For Year Ended December 31	2015	2014
Sales				$	673,500					$	532,000
Cost of goods sold	$	411,225					$	345,500
Other operating expenses		209,550						134,980
Interest expense		12,100						13,300
Income taxes		9,525						8,845
Total costs and expenses					642,400						502,625
Net Income				$	31,100					$	29,375
Earnings per share				$	1.90					$	1.80

Evaluate the company's efficiency and profitability by computing the following for 2015 and 2014.

References Section BreakExercise 17-10 Efficiency and profitability analysis LO P3

11. value:

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Exercise 17-10 Part 1

(1)	Profit margin ratio.

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12. value:

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Exercise 17-10 Part 2

(2)	Total asset turnover.

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Exercise 17-10 Part 3

(3)	Return on total assets.