Simone Biles is an athlete who has won Olympic medals in various gymnastic events. She endorses the athletic wear of Athleta, a company that manufactures and sells women's athletic clothing. Athleta shows Simone in its social media advertisements and it's website to gain the public's attention. Which of the following marketing strategies does this scenario best illustrate?

Question $6$ options:

People marketing

Place marketing

Event marketing

Idea marketing