Sims looked over the segmentation projection (Exhibit 9.6) and some of the account sales plans, as well as excerpts of the marketing plan (Exchibit 9.7), He was still uncertain about the positioning statement. " This competition is tough," thought Sims. "The only way we can truly differentiate ourselves seems to be on price. We've got to use some creativity and think "outside the box"" Sims picked up the marketing plan and walked into Laurie Craig's office. Sitting down, he threw the marketing plan on her desk and said: "I feel like something is missing in terms of our business strategy- lets see if we can think outside of the box on this one" What do you it is missing in that puzzle? If it was up to you, what recommendations would you give and what strategy to implement