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Since a store design cannot achieve all objectives, managers need to make trade - offs among them. Which of the following does not describes such
Since a store design cannot achieve all objectives, managers need to make tradeoffs among them. Which of the following does not describes such tradeoffs?
Specialty store retailers encourage the ease of finding merchandise rather than exploration.
The tradeoff between the ease of finding merchandise and providing an interesting shopping experience is determined by the customer's shopping needs.
Retailers often make tradeoffs between stimulating impulse purchases and making it easy to buy products.
Giving customers adequate space in which to shop has to be balanced with the use of scarce resource for merchandise.
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