Since the advent of Covid-19 the previous year, we have entered the era of the new normal, which has brought with it a number of new global business trends. The post-covid era has significantly altered the global economy and people's business perspectives. The COVID-19 global pandemic has rapidly inundated our communities, shocked the global economy, and disrupted routine economic processes. Using the post-global COVID-19 epidemic as a case study, this paper analyses and analyses modern and postmodern theoretical perspectives, focusing on three factors: -interactions between the environment, society, and culture