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Since Tim Cook became CEO of Apple, several major product launches missed publicly announced shipping dates, causing inconvenience and possibly harming Apple's reputation among those

Since Tim Cook became CEO of Apple, several major product launches missed publicly announced shipping dates, causing inconvenience and possibly harming Apple's reputation among those who were planning to buy the products. While this could impact all areas of the balanced scorecard, which was probably most affected by these delays?


In 2014, Apple generated $200 billion in revenue and, with a market value of over $700 billion, its stock price increased by 65 percent. In early 2018, in spite of delays in getting some products to market, Apply had a market value of over $900 billion. This value to shareholders indicates strength specifically in which area of the balanced scorecard?

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