Sineks model for inspirational leadership starts with a golden circle and the question, Why? The centre (focal point) of the circle is why a business does what it does. Next is how it does what it does, and last is what it does. Sinek (2009) states that inspired organizations create their corporate strategies first by identifying why they do what they do. This allows them to connect with customers who have a similar focus and interest.

For this exercise, research a company that has a clear why or a company that does not have a clear why. For the former, you might consider companies that you purchase goods from. Provide an overview of the company, and describe the companys why. If you chose a company that doesnt have a clear why, provide an overview of the companys strategy and mission. In what way does this company fail to express its why? In what ways has this lack of a clear why impacted its success?

Your response should be approximately 400 words. Properly reference your research using APA Style. Provide at least one reference.