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Situation Analysis - (Apple) Brief overview of the company/brand, and external environments (1-2 pages) 1. Introduction / History 2. Mission 3. Vision 4. Values 5.

Situation Analysis - (Apple) Brief overview of the company/brand, and external environments (1-2 pages) 1. Introduction / History 2. Mission 3. Vision 4. Values 5. Business Model: Customer Value Propo

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