Situation Analysis

He wanted a career as a pro football player, but the NFL didn't call him back. After he helped a woman with her fitness training, she later told him that he changed her life. Ron "Boss" Everline reported, $"$It was at that moment that I knew I could do something bigger than me$."$ That led to the growth of Just Train, a company of personal trainers. The company website,

just$-$train$-$wip.webflow.io$/$Links to an external site., pipidides plenty of information about programs and merchandise, as well as testimonials, it ituding one from Kevin Hart. It wasn't the website that jumpstarted the company, though. It was Everline's aggressive promotions on Instagram $($where he has built a base of hundreds of thousands of followers$)$ and YouTube. Those platforms enabled him to show prospective clients what Just Train has to offer.

Question $1$ Watch some of Everline's videos. Do they make it clear what the company is all about and how to become a customer?

Question $2$ What other promotional strategies might Everline have used? Do you think any of them might have been better than the social media approach he took?

Social media has become a helpful tool for business. As a business owner you can promote and show the world your business. You can attract customers from everywhere, you won't have limits$.$

Question $3$ What effect do celebrity endorsements of businesses have on you? Do they give the business more credibility?