Situation: You Choose To Open a Non-Kill Animal Shelter

Questions:

1. Select a source of competitive advantage that you recommend for your product or service (i.e. Cost, Product/Service Differentiation, and Niche)? Why?
2. Make a Business mission statement for your product/service and provide a breakdown as perthe four essential questions your company's mission statement must answer:What do we do?How do we do it?Whom do we do it for? What value are we bringing?
3. Come up with at least three (3) SMART Marketing Objectives.