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SITXMPR004 - COORDINATE MARKETING ACTIVITIES Discuss the various considerations in evaluating the suitability of marketing activities, including: consistency with overall marketing direction exposure to be
SITXMPR004 - COORDINATE MARKETING ACTIVITIES
Discuss the various considerations in evaluating the suitability of marketing activities, including:
- consistency with overall marketing direction
- exposure to be achieved
- matching of attendees to target markets
- resource considerations
- timing of activity or event
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Contemporary Business
Authors: Louis E. Boone, Micheal H. Khan, DAvid L. Kurtz, Brahm M. Canzer
1st Canadian Edition
978-1118161739, 1118161734
