SITXMPR007 - DEVELOP AND IMPLEMENT MARKETING STRATEGIES

1. How can you develop marketing strategies to ensure that they are consistent with the direction and values of the organisation?

2. In one to two sentences, state what kind of specialist assistance might be required when collecting and analysing information on the internal business environment.

3. What market research information should be recorded?

4. Describe, in detail, the report formats you would use when presenting research results for different circumstances.

5. Explain the link between technology and new and emerging markets. How does it contribute to the processes used by organisations to identify new markets?

6. Explain/ outline the format you would commonly use to present comparative research data on behalf of an organisation you are familiar with. Why is this considered to be the best presentation method?

7. In one to two sentences, state to whom you would submit these reports.

8. Why is identification of successes a critical aspect of market research?

9. Describe what a PEST analysis is and when it might be the best tool to use in a marketing audit.

10. Why is it important to take advantage of new technologies and media?