SITXMPR007 - DEVELOP AND IMPLEMENT MARKETING STRATEGIES

Formative assessments

Activity 22

• Consider an organisation you know well. Identify and document any areas in the organisation where you consider that marketing performance requires improvement.
• Complete the table, addressing these questions:

1. Why do you consider these improvements to be necessary?
2. Suggest strategies for improvement.
3. How will your strategies improve performance?
4. What will it cost to make these improvements?
5. What will it cost if the improvements are not made?
6. What procedures would you follow to introduce these improvements?
7. How would the implementation and ongoing performance of the improvement be monitored?

Area/s in need of improvement

Reasons for improvement

Strategies

Expected results of new strategies

Improvement costs

Cost of not making improvement

Procedures to be followed

Monitoring processes

Consider an organisation you know well. Identify and document any areas in the organisation where you consider that marketing performance requires improvement. Complete the table, addressing these questions: 1. Why do you consider these improvements to be necessary? 1. Suggest strategies for improvement. 3. How Iwill your strategies improve performance? 4. What will it cost to make these improvements? 5. What will it cost if the improvements are not mode? :5. What procedures would you follow to introduce these improvements? 3'. Hmv mind the implementation and ongoing performance of the improvement be monitored? Areai's in need or? improvement Expected results of new strategies Improvement oosts Cost of not melting improvement Procedures to he followed