Question
When, how, and why did you start following a certain sport, individual, team, etc.? What fan incentive reasons, such as boosting one's own self-esteem, amusement,
When, how, and why did you start following a certain sport, individual, team, etc.? What fan incentive reasons, such as boosting one's own self-esteem, amusement, distraction, eustress, economic worth, artistic value, etc., personally affect your choice to attend sporting events?
As a sport marketer, how would you capitalize on a sport fan such as yourself?
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
