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Size Growth Share Position Profitability Margins Technology position Strengths/weaknesses Image Pollution People Medium High Business strengths Low Industry attractiveness- High Medium Low Size Market

Size Growth Share Position Profitability Margins Technology position Strengths/weaknesses Image Pollution People Medium High Business strengths Low Industry attractiveness- High Medium Low Size Market growth, pricing Market diversity Competitive structure Industry profitability Technical role Social Environment Legal Human No growth = Borderline = Growth=

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