Skills for Communicating Change:

As an author, Collins D., argues that much of the change communication literature is unitarist in its assumptions: that is, it assumes that different interests of managers and staff can be resolved in a change process. This is an assumption best associated with both the "Director" and "Coach" images of managing change.

Your Task:

Distinguish all theSIX (6) images of managing change from the perspective on the relationship of change images to communication skills, as suggested by Collins D. Support your answer with justification for the purpose of communication and examples.

(30 marks)