Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Skin protection foundation be distributed through a non profit. plan to wholesaleto a distributor that will sell locally. Company = Skin Protection Foundation LLC. We

Skin protection foundation be distributed through a non profit. plan to wholesaleto a distributor that will sell locally.

Company = Skin Protection Foundation LLC. We buy a packaged product from a private labelproducer that we market and sell wholesaleto a distributor there in Tuvalu. I will work on finding that information and fees as well. The product is a 3 oz. tube of sunscreen. We work from our homes and employ a local person to keep an eye on things there on the island and work with the locals. On top of the distributor selling our product to the locals, it will include the tourists as well.

  1. Name of the Assigned Foreign Nation (TUVALU)
  2. Team Company (SKIN PROTECTION FOUNDATION) (Sunscreen)
  3. Marketing Objectives/Strategies/Tactics

A. Product range - What is our total, core and auxiliary product? What are the product ingredients? What are the product features? How is the product used? What are the benefits of our Product? How much we buy/produce? Where do we buy/produce? How do we package and label our product?

B. Target consumers/market segments - Who we market it to? What is our target customer's profile? What are out market segments?

C. Target markets - Where do we find our customers? Where we market?

D. Market share/market growth - What is the size of the total market? How much we market? When we market?

E. Competitive advantages/competition - Who are our competitors? What are their strengths & weaknesses? What are their Four Ps?

F. Product Price -What is our cost? What is our pricing objective? How much do we charge?

G. Advertising and promotion - How do we package our product? How we advertise the product - TV, radio, Internet Web Site, newspaper? How we promote the product? What is the theme and message in our advertisements?

H. Market entry/outlets - How we enter our market (Export, Wholly Owned, JV)?

I. Distribution - Where do we start or enter the market? How and where we move the product? What is our delivery time? What is our delivery cost?

J. Profitability/volume/image - Why we market? How much profit/loss/volume?

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image_2

Step: 3

blur-text-image_3

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Exploring The Hospitality Industry

Authors: John R Walker

4th Edition

0134744934, 9780134744933

More Books

Students also viewed these General Management questions

Question

What is the complexity of the following algorithm?

Answered: 1 week ago

Question

Be straight in the back without blowing out the chest

Answered: 1 week ago

Question

Wear as little as possible

Answered: 1 week ago

Question

Be relaxed at the hips

Answered: 1 week ago